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| About Us > Main Business
> Cosmetics |
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The cosmetic business is rearing to build world's top class
brands with superior quality to realize the dreams of healthy
beauty, and with all the effort, LG Household & Health Care
is leading the globalization of nation's cosmetic industry. |
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With the DeBON brand, the cosmetic business started in 1994,
and from then it has grown rapidly showing 40% of growth every
year. Now, it has raised itself to be nation's leading cosmetics
manufacturer. Especially in 1993, LG Household & Health Care was recognized as the
nation's first CGMP qualified business. From then on, LG cosmetic
has grown to be an international brand, and has produced superior
quality cosmetics.
In addition, through the establishment and successful operation
of Beauty center, CS center, LG Household & Health Care was selected as the number one
consumer satisfaction company.
LG has produced various female cosmetic brands, such as 'LacVert,'
'ISA KNOX,' 'OHUI, Hercyna,' 'Fabianne,' etc, and Wrinkle Decline
which has been approved as the nation's first functional cosmetic, as well as fragrances to satisfy the consumers'
diverse needs. With the start of an innovative Customer Relationship
Management, LG has also developed versatile distribution channels
so that customers can obtain LG cosmetics in any stores.
Foreign marketing is enforced to convey the Korean beauty in
the Asian regions such as China, Vietnam, Indonesia, India as
well as western regions, such as USA, Europe, Australia, Russia,
etc.
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