Press Release

LG Household & Healthcare Co. Ltd. holds a surprise event offering popular products with a 20-30 percent discounted price to mark the 10th anniversary of the launch of BEAUTE, the multi cosmetic brand shop.

From October 14-18, 2013, all visitors to the shops benefit from a discount of 20-30 percent for bestsellers such as ISA KNOX X2D2 wrinkle A440 serum special large set, Sooryehan fermentation set, and Sooryehan bio ginseng perfect essence. For every KRW 50,000 purchase, a BEAUTE eco bag is provided as a gift.

As for popular makeup products such as ISA KNOX X2D2 CC sunblock, Sooryehan jinonbit CC Cream and Cathy Cat Programming CC Cream, one additional product will be provided for all buyers.

BEAUTE started in 2004 with the name "BEAUTIPLEX" and was renamed BEAUTE in 2010. Now, the channel has 1,052 stores to suggest the total beauty trend encompassing cosmetics, perfumes, health products, beauty items, hair products, and body care products, and will develop and introduce products meeting consumer needs continuously.