BEAUTE means "a lifestyle shop that pursues sophisticated beauty,'' and is a beauty shop for women where you can experience a variety of products and services based on a brand that has inherited the tradition of LG's cosmetics business for over 60 years since the 1940s. It's an open space where things grow.
Based on "sustainable beauty," we are a trendy MULTI BRAND SHOP that pursues true beauty that is considerate to us and the environment, and gives new meaning to beauty.