Press Release
LG H&H established the Clean Beauty Research Center in 2021, the first in Korea, to conduct more proactive and systematic research on clean beauty.
We are developing clean beauty for our customers based on our own unique clean beauty philosophy and standards, Clean Beauty Inside.
Clean Beauty Inside strives to convey the four core values of 'Planet Beauty', 'Skin Health', 'Responsibility', and 'Clean Performance' to consumers from the product development stage.
The four core values are further broken down into categories, and weights are added to each category to calculate the Clean Beauty Index, which is a scientific and systematic criteria.
Based on the Clean Beauty Index, the Clean Beauty Lab evaluates and improves the environmental impact and sustainability of our products to gradually increase our clean beauty capabilities.