Press Release

Sales of high-priced, famous-brand cosmetics soared in the first half of this year, despite the economic stagnation.

Total sales of 57 main brands of domestic and foreign cosmetics in 62 domestic department stores in the first half of the year reached 516 billion won ($436 million), an increase of 16 percent compared to the first half of last year, when sales totaled 445.2 billion won.

The Sulwhasoo and Hera brands by Amorepacific Corp., a domestic company, recorded the highest sales.

Total sales for high-priced, famous-brand cosmetics are expected to exceed one trillion won this year.

“The demand for famous brand cosmetics has soared no matter how bad the economy has been, and it pushed up the total sales a lot,” said an LG Household and Health Care Ltd.. official.