Design R&D

Design Research & Development

Many companies all over the world spend most of their time finding the perfect design and evolving their products and services.

Although this task was mainly performed by human hands in the last thousand years, in the next millenium it will be the job of human brains. Accordingly, the industrial society has evolved into the “information age” and will evolve into the “image age.” This means that as the world changes, the role of innovation is getting more and more important. LG H&H Design Center wants to focus all its energy on emerging as the winner in the unending war of ideas in this “age of image.”

LG H&H Design Center will continue to present innovative lifestyles and designs with the motto of creating new value and providing new satisfaction, and connect with our customers with through their senses.

Design Center History

Established Design part within
Technology Division
(for Household Goods unit)
Became part of Development
Department within Operation Division
Newly established
Cosmetics Design unit
Household Goods and Cosmetics
unit moved to Seocho office
Operated as integrated Design Center
(Chemical + Household & Health Care units)
Separated and Promoted
to Household & Health Care
Design Research Center
Merged with Cheongju Packaging
Development Center and promoted
to the Design Center
Created Beverage
Design unit
Consolidated design units of LG H&H and THEFACESHOP
Created Makeup
Design unit
  • Research Areas

    • Industrial Design :
      designs for containers and products including household products and cosmetics
    • Package Design :
      packaging and graphic design for household products and cosmetics
    • Space Design :
      space design to effectively deliver the information about products such as the cosmetics store interior space, display and POP
    • Design Research :
      research and analysis of design trends and market surveys to study consumer behaviors and lifestyle
    • Preceding Design Proposal :
      Proposal: proposals for preceding designs
    • Global Design :
      design for household products and cosmetics for export markets
    • Strategic Planning :
      management of design strategies, personnel and budget
    • Engineering Design :
      preparation of designs for cosmetics containers
    • Package Development :
      research on new functions and new materials for packaging materials, and safety of packaging materials
  • Awards & Recognition

    • Won the WorldStar Award from WPO (World Packaging Organisation) in 2001, 2002, 2004, 2006, and 2009.
    • Received the Good Design Certificates issued by Korea Institute of Design Promotion under the Ministry of Commerce, Industry, and Energy in 2000, 2001, 2003, 2005, 2006, 2007, 2008, 2009, 2010, and 2012.
    • Won the Asia Star Award from Asia Packaging Federation in 2000 and 2002.
    • Won the Pack Star Award from Korea Packaging Association in 2000, 2001, 2002, 2003, 2004, 2006, and 2011.
    • Received the Korea Industrial Design Award from Korea Association of Industrial Design (KAID) in 2000, 2002, 2003, 2005, and 2006.
    • Received the Green Packaging Winner Award from Consumers Korea in 2001, 2002, 2003, and 2004.
    • Received the Grand Prize for the Korea Design Management Award from the Korea Management Association Consultants in 2001.
    • Received the Korea Design Power Award from the Korea Management Association in 2002.
    • Received the Grand Prize for the Korea Design Brand Award from Korea Institute of Design Promotion under the Ministry of Commerce, Industry, and Energy in 2003 and 2005.
    • Named KFDA Design Year Book “Creatio” by Korean Federation of Design Association in 2009.
    • Received the iF (International Forum Design) Design Award in 2006 and 2009.
    • Won the WorldStar Packaging Awards in 2013.
    • Received the Red Dot Communication Award in 2013.

IdeaOpen Innovation for Cosmetics Research

LG H&H Cosmetics Research Center invites your invaluable ideas. We welcome any ideas about new products, materials, or technologies that can be applied to our cosmetics research. If you have any suggestions, please do not hesitate to share your ideas.