Sustainable Products

Advanced Bio-engineered Cosmetics
OHUI THE FIRST
In 2009, we forged a strategic partnership with
CHA Bio & Diostech which possessed global-level
stemcell technology, so as to develop cosmetics
through the use of stem cell technology that
is emerging as a key regenerative
medicine technology.

Since then, a variety of new products
have been launched. Our collaboration
with the CHA Stem Cell Institute will
continue to use cutting-edge stem
cell technology in the R&D and
development of products and
to build competitiveness to lead
the bio-engineered cosmetics segment.

Antioxidant Cosmetics Brand
DAVI
LG H&H unveiled the new antioxidant cosmetics brand
DAVI in cooperation with the Mondavi family,
the world’s bestquality wine provider.
In pursuit of antioxidant ingredients,
the fundamental solution to wrinkles and aging
skin, the company has taken notice of grapes
and wine, which are famous for their antioxidant
function, initiating joint research and
development of new antioxidant cosmetics
with the Mondavi family, the world-renowned
premium-quality wine provider,
and found “Phyto-meritage,” the core ingredient with a superior antioxidant effect.

DAVI is a premium cosmetics brand boasting an enriched antioxidant effect,
enabled by the additional development of a variety of natural plant components with “Phyto-meritage”, the core antioxidant component of DAVI. The premium skincare image has been secured through the realization of the world premium winery’sphilosophy and story, and through the recognition of its value due to its scarcity; it is available only in the world’s premium hotels and the first-class cabin.

Professional Derma Cosmetics Brand
Dermalift
Dermalift is a professional derma cosmetics brand
aimed at “derma lifting,”containing ingredients
cohered from both the beauty technology of LG H&H
and the biotechnology of LG Life Sciences
(hereinafter, “LG LS”).

The major component is NecroXTM, developed
by LG LS for the first time in the world,
new component patented in the home country and
in the U.S. caring for damaged skin
and making it healthy by keeping down
the active oxygen, the major cause of aging.
While LG LS has performed clinical trials for
this component for medical purposes for around 10 years, through open innovation, the two companies’ officers in charge of R&D jointly reviewed the possibility of using it as a raw material for cosmetics.

After that, LG H&H confirmed NecroXTM’s safety and effectiveness on the skin and applied it to Dermalift, releasing the product in the steeply rising derma cosmetics market. The human test results confirmed its outstanding skin damage defense effect against external stimuli such as UV and SLS. Its excellent quality and specialty made this product differentiated and greatly well received by the consumers.

Home esthetic beauty device brand
tuneage
In 2014, we found an excellent technology from
an external source related to beauty equipment,
applied our company’s own design, and developed
a new type of cleansing equipment.

This new concept of cleansing equipment features
a spinning control system, which enables the automatic
switching of the direction of rotation in an upright internal
structure, which is the first of its kind in Korea.
The soft daily brush for deep cleansing of
dirt in pores and the white pearl brush for weekly
removal of dead skin cell enable speedy and effective cleansing.
Its compact design makes it easy and convenient to grab and use this beauty device.

Apply the capsulizing technology to emulsion products
White Ginseng Collagen Pearl Capsule Cream
As a part of the “K-Beauty Globalization” project led
by LG H&H, THE FACE SHOP provided support to KPT,
a medium-sized company, through the Chungbuk Creative
Economy Support Foundation,and conducted a
joint research project to release “White Ginseng Collagen
Pearl Capsule Cream” and “Nokyong (Deer Antlers)
Collagen Contour Lift Gold Capsule Cream.”
This was achieved by the synergy effect between
KPT’s new technology for enriching active skin care
components in capsule form (7 mm or over in diameter)
for the first time in the world and THE FACE SHOP’s capacity
for product planning, R&D, marketing, and sales.

Now these products are attracting consumers both at home and
abroad, recording over 62,000 products in sales as of 2015. Other joint R&D projects are in progress for Whoo and Isa-knox.

Outstanding process of uniformly coating non-woven fabric sheets
OHUI Miracle Moisture Ampoule
& Cream Mask
LG H&H founded the Chungbuk Center
for Creative Economy & Innovation in 2016
to select excellent technologies from local SMEs
in Chungcheongbuk-do, establish manufacturing facilities,
and support commercialization, thereby assisting
the development of new and promising products
that will lead K-Beauty trends. For example,
FanipinKorea was chosen in the New Technology
Proposal Meeting, a program for exploring
new technologies, for its outstanding process
of uniformly coating non-woven fabric sheets with clay,
cream, and gel. By combining LG H&H’s paste-type cream formula and FanipinKorea’s mask sheet coating technology, we launched the OHUI Miracle Moisture Ampoule & Cream Mask. The cream closely adheres to skin as it covers the face, delivering an excellent moisturizing effect.

Localization of Expensive Imported Foaming Pumps
ON:THE BODY Rice Therapy
Bubble Foam Cleanser
LG H&H has set a common goal with suppliers
based on the Performance SharingProject
and developed products with enhanced
convenience in use. Since 2015,we have
cooperated with DARIN, a company producing
pumps for cosmetics and daily necessities
and set the common goal of localizing expensive
imported foaming pumps. Foaming pumps, which
are mostly used in hand wash products, are
highly difficult to produce, which was why
they were exclusively imported from a Japanese
company. LG H&H and DARIN began to jointly develop technology by drawing ideas, making a mold and providing support for technology and funds, and they finally succeeded in the mass production of a foaming pump to produce more delicate foam than the Japanese product. Through the performance sharing-project, both companies achieved win-win growth: DARIN secured new technology and sales and received a citation from the Prime Minister in 2016, while LG H&H raised its competitiveness in production cost.

Open innovation activation
In 2021, LG H&H actively carried out open innovation to promote joint research with domestic and foreign companies, institutions, and schools. In collaboration with the 'Donguibogam Research and Development Center,' we conducted research using a virtual human body system built based on 20 million papers on oriental medicine prescriptions, herbal medicines, and ingredients. Through this, we have succeeded in developing the 'Zaha Bichup Complex' ingredient, which is ten times stronger than the skin self-generating ingredient, by analyzing the interactions between oriental herbal ingredients with big data, which could not have been interpreted with existing research methods. We also developed and applied for a patent for an application that visualizes product efficacy data on the face using face tracking1) and AR technology together with 'Simboda,' which possesses the original facial landmark technology. Alongside, we signed an MOU with 'Urban Miner,' a start-up for upcycling activated carbon, and are preparing to launch a clean beauty product using coffee beans from the Cheonan plant by applying functional activated carbon manufacturing technology.

¹⁾ Face Tracking : A technology that automatically identifies the face of each people or facial feature points through digital images, and consistently discover feature points in real time.

Visualizing real-time skin condition data