Social Contribution

Social Contribution

LG H&H social contribution activities are aligned with our business philosophy of making customers' lives more healthy, beautiful and refreshing. Women, our main customers, and youths are the focus of our contribution activities.

Our social contribution activities are not a one-time donation, but are designed to enhance the overall impact of our programs through selection and concentration of target groups, efficacy study-based support and partnerships with expert institutions. To this end, we divide our activities into the four areas of health, education, welfare and local communities.

  • Vision

    Beautiful Dreaming

  • 지원대상

    Women, Children, Teenagers

  • Slogan

    Assist women, children and teenagers in realizing their beautiful dream while contributing to a sustainable society

  • 지원영역

    Borrowing Earth School
    - Eco-friendly habits Program
    Global Eco Leader
    - Environmental program for teenagers
    PERIOE Kids’ School
    - Dental care education for children
    Shiny Perioe
    - the dental health education Musical
    OHUI Beautiful Face Campaign
    - Support for children with facial disfigurements in
    receiving plastic surgery
    Happy Smile Fund
    - Health check-ups and treatment for single moms
    Food Bank
    - Donation of supplies
    Beautiful Store donations and volunteering
    - Donation of supplies and volunteering
    Local community
    HIMANGO Aid Program
    - Help local residents in Southern Sudan in Africa
    Self-reliance program
    for women of multi-cultural families
    Cultural Heritage Keeper Project
    by ‘The History of Whoo’ brand
    Sponsorship for Seoul Eco Film Festival
    Environmental clean-ups and Volunteering

Borrowing Earth Camp

Borrowed Earth School, a representative social contribution activity of LG H&H, is a converged habit education program. It is the first of its kind in Korea, and helps people improve basic habits that they have never learned before, and think about dreams and future. To promote habit education for teenagers, we signed an MOU for invigorating the Test-free Semester System with the Ministry of Education and the Education Offices of each city and province, and have conducted the program in cooperation with Eco-mom Korea, an environmental NGO.
The participants share ideas about what kind of bad habits cause pollution and waste resources, and then learn good habits and examine themselves to discover their talents and dreams. This program differs from the general education in school since it is a form of creative converged education.

Program Design and Supervision by Experts

Based on the industry-academic cooperation with the team led by Myung-hee Kang, an educational technology professor at Ewha Womans University, we designed and revised the program for motivation strategies, habit training, and career mentoring. This program is now a creative habit education opportunity that keeps up with changes in the academic field. We also intended this program to help participants build a sense of achievement, self-esteem, and mature mindset for their future careers.

Employees’ Mentoring for Future Career

The employees of LG H&H participate in this program as lecturers, motivate students to learn green habits, and provide career mentoring in relation to their jobs, thereby creating a place for communication with teenagers and helping the participants plan their futures.

Details of Program

The program is comprised of nine subjects: face washing, beauty expert, tooth brushing, shampooing, dish washing, laundry, hand washing, recycling, and junior marketer. It provides creative and practical education to teenagers, serving as an opportunity for them to learn comprehensive insights into environment, science, habits, and the professional world.

Global Eco Leader

This is a new social contribution program aimed to bring about changes in home, school, and community by first changing the small habits of teenagers. It ultimately promotes the virtuous cycle of communication for mutual growth, thereby actively responding to global environmental issues.

The Global Eco Leader groups consists of 25 environment clubs from all over the country. Each club is given a mission and holds monthly meetings with environment teachers or college student mentors to make its own portfolio related to various types of habits and environment.

We also carried out activities to bring about changes through eco-friendly campaigns in schools and local communities. We will continue to support eco leaders who put in practice what they learn at home and school and think about sustainable growth within the scope of their lives.

OHUI Beautiful Face Campaign to Offer Plastic Surgery to Children Born with Facial Disfigurements

    This campaign was launched in 2007 in conjunction with Seoul National University Hospital to offer plastic surgery to children born with facial disfigurements.

PERIOE Kids’ School

PERIOE Kids School is one of LG H&H’s social contribution activities, designed to promote basic knowledge about oral health to not only children but also kindergarten teachers and parents. This program is operated four or five times a week, visiting about 200 kindergartens
and daycare centers each year. Since 2004, the program has been running until now. Dental hygienists from LG H&H have visited various facilities for children across the country, provided dental hygiene education, and taught the correct ways of tooth brushing,
thus helping kids to learn good habits in their childhood.

Shiny Perioe

Shiny Perioe is the first health education musical for children in the industry that combines cultural contents such as a musical with healthy habits essential for children, including dental health and hygiene. We visit kindergartens and provide accurate knowledge about dental health to teachers and parents as well as children with dramatic contents and help them truly feel the need for dental care.

‘Whoo’s Mecenat Initiative to Expand Our Influence on Local Communities

Our ‘Whoo Mecenat’ Initiative has been undertaken since 2006 to re-recognize the value of underappreciated Korean classical music and instruments.

Specifically, we fully sponsor seven Korean classical chamber orchestras to foster and support Korean traditional musicians and to help local communities increase their influence on Korean traditional music. Whoo’s ‘Admiration for Haegeum’ concerts were held in Seoul and Busan to ignite the interest of local residents aged between 30’s and 50’s in Korean classical music and to promote our traditional culture.

Cultural Heritage Keeper Project by The History of Whoo

LG H&H contributes to conserving traditional Korean culture and exploring its value by sponsoring the Cultural Heritage Keeper Project by The History of Whoo. We provided financial support for the maintenance
of Tongmyeongjeon in Changgyeonggung Palace and various events.
By conducting the Royal Culture Campaign designed to share the value of royal women culture, we also supported the culture sharing program,
including the media art exhibition the Court Women Culture Exhibition, the photo exhibition
“Four Seasons of Queen” and the special concert of Haegeum-a traditional musical instrument. Furthermore, under the agreement with the Cultural Heritage Administration for the Cultural Heritage Keeper Project, we have sponsored people or organizations holding intangible cultural heritage with our cosmetic products to appreciate their efforts to inherit traditional culture and cultural heritage.

HIMANGO Aid Program

In 2011, we commenced the THEFACESHOP HIMANGO Aid Program in cooperation with HIMANGO, a nonprofit organization, to help local residents in Southern Sudan in Africa, who are suffering from food shortage in a barren land. We provided local residents with mango tree seedlings free of charge, with which they can secure food and a new source of income. We also assisted the foundation of HIMANGO Village,
an education center that offers vocational training for adults and academic education for children. At HIMANGO Village, residents are taking education courses, including carpentry and construction, English, and sewing. To support continued education for the graduates of the HIMANGO Kindergarten, we established the HIMANGO Elementary School in 2015. Furthermore, we put HIMANGO coin banks at the THEFACESHOP stores across the country to use the donations from customers and part of the sales profits as the fund for this program.

Sponsorship for
Seoul Eco Film Festival

THEFACESHOP, a nature-oriented cosmetic brand, is deeply interested in environmental issues and carries out various social contribution activities related to the environment of the Earth that we have to protect.
The brand officially sponsor the Seoul Eco Film Festival, the largest event of its kind in Asia, to draw public attention to the significance of nature and the severity of environmental pollution. It give away movie vouchers to customers who had a receipt after buying products at the THEFACESHOP stores across the country, helping various stakeholders form a new perspective on environmental issues.