Social Contribution

Since 2014, LG H&H has been conducting a global eco-leader program with the Ministry of Environment and environmental NGO ecomom korea to raise environmental awareness through the right lifestyle for young people. Through an MOU with ecomomkorea and UNEP(UN Environment Programme), we are providing a global environmental education program that fosters youth eco-leaders who will lead a sustainable society. Annually, the education is held based on the slogan, 'My small habits change the world. Under the theme of 'Climate Crisis and Zero Waste,' we conducted a variety of activities, such as imple menting suslab¹⁾, presenting Suslab, sustainable picnic, Korea plogging competition, sending letters to companies, institutions, and the media, with 120 eco-leaders consisting of elementary, middle and high school students and 26 university student eco-mentors' participation in 2021. We also published 'EcoHabit Vol.2', an eco-life magazine for teenagers, with the contents of our activities

Our ‘Whoo Mecenat’ Initiative has been undertaken since 2006 to re-recognize the value of underappreciated Korean classical music and instruments.

Specifically, we fully sponsor seven Korean classical chamber orchestras to foster and support Korean traditional musicians and to help local communities increase their influence on Korean traditional music. Whoo’s ‘Admiration for Haegeum’ concerts were held in Seoul and Busan to ignite the interest of local residents aged between 30’s and 50’s in Korean classical music and to promote our traditional culture.

LG H&H contributes to conserving traditional Korean culture and exploring its value by sponsoring the Cultural Heritage Keeper Project by The History of Whoo. We provided financial support for the maintenance
of Tongmyeongjeon in Changgyeonggung Palace and various events.
By conducting the Royal Culture Campaign designed to share the value of royal women culture, we also supported the culture sharing program,
including the media art exhibition the Court Women Culture Exhibition, the photo exhibition
“Four Seasons of Queen” and the special concert of Haegeum-a traditional musical instrument. Furthermore, under the agreement with the Cultural Heritage Administration for the Cultural Heritage Keeper Project, we have sponsored people or organizations holding intangible cultural heritage with our cosmetic products to appreciate their efforts to inherit traditional culture and cultural heritage.

LG H&H has been operating a natural beauty creator training program since 2018 to contribute to creating jobs for vulnerable groups such as multicultural families, women who immigrated to Korea for marriage, career-interrupted women, and men who are interested in beauty in cooperation with the Environmental Foundation. In 2021, we selected 35 people through the document and interview screening. From January 2022, we are conducting the 4th Natural Beauty Creator training course. The training course, which is divided into nurturing and practical training, focuses on nurturing professional beauty influencers, consisting of systematic education, individual mentoring, customized management of respective channels, and support for content creation by experts in each field, such as beauty, environment, and video. After six months of training, natural beauty creators will continue to grow by working as global K-beauty creators and influencers pursuing an eco-friendly lifestyle using various media. Meanwhile, from 2022, we will additionally conduct the 'Live Commerce Specialist Course' to select excellent activists and nurture them into professional show hosts to provide opportunities to introduce and sell products through live commerce.