Social Contribution

Social Contribution

LG H&H social contribution activities are aligned with our business philosophy of making customers' lives more healthy, beautiful and refreshing. Women, our main customers, and youths are the focus of our contribution activities.

Our social contribution activities are not a one-time donation, but are designed to enhance the overall impact of our programs through selection and concentration of target groups, efficacy study-based support and partnerships with expert institutions. To this end, we divide our activities into the four areas of health, education, welfare and local communities.

  • Vision

    Beautiful Dreaming

  • 지원대상

    Women, Children, Teenagers

  • Slogan

    Assist women, children and teenagers in realizing their beautiful dream while contributing to a sustainable society

  • 지원영역

    Borrowing Earth School
    : Eco-friendly habits Program
    Global Eco Leader
    : Environmental program for teenagers
    Shiny Perioe
    : the dental health education Musical
    OHUI Beautiful Face Campaign
    : Support for children with facial disfigurements
    in receiving plastic surgery
    Happy Smile Fund
    : Assistive device support For Women with disabilities
    Community chest of Korea
    : Donation of supplies
    Food Bank
    : Donation of supplies
    Beautiful Store donations and volunteering
    : Donation of supplies and volunteering
    Local community
    Natural Beauty Creator
    : Support women on career breaks or disadvantaged in finding a job
    Self-reliance program
    for women of multi-cultural families
    Sponsorship for Seoul Eco Film Festival
    Cultural Heritage Keeper Project
    by ‘The History of Whoo’ brand
    Environmental clean-ups and Volunteering

Borrowing Earth Camp

Since 2015, LG H&H has been operating the 'Borrowed Earth School(BES),' a leading social contribution activity. This program, which is joined by eco momkorea, is the first convergence-type education program in Korea to improve the lifestyle of ‘everyone knows how to do but never learned before’, as well as to contemplate dreams and career for teenagers. We signed a free semester system activation agreement(MOU) with the Ministry of Education and metropolitan/ provincial offices of education to spread the right lifestyle to more teenagers. In 2021, following the previous year, this program was conducted as a YouTube live streaming 'BES Live Class' that enabled interactive communication with students. We operated online classes in 6 subjects within this program : hand washing, face washing, brushing teeth, washing dishes/laundry, beauty/fragrance expert, and brand making. We produced a class manual for teachers specialized in online classes, conducted online workshops, and provided free tablet PCs and mobile Internet access to BES Live Classes to schools. Recognized of these efforts, the Ministry of Education selected us as an 'Educational Donation Career Experience Certification Institution' in 2021.

Borrowing Earth School Classes and Studio Sites2021Borrowing Earth School(BES) 4th teacher advisory group

Fostering future generations
to respond to climate change
Global Eco Leader

2021 Global Eco Leader2021 Global Eco Leader

Since 2014, LG H&H has been conducting a global eco-leader program with the Ministry of Environment and environmental NGO ecomom korea to raise environmental awareness through the right lifestyle for young people. Through an MOU with ecomomkorea and UNEP(UN Environment Programme), we are providing a global environmental education program that fosters youth eco-leaders who will lead a sustainable society. Annually, the education is held based on the slogan, 'My small habits change the world. Under the theme of 'Climate Crisis and Zero Waste,' we conducted a variety of activities, such as imple menting suslab1), presenting Suslab, sustainable picnic, Korea plogging competition, sending letters to companies, institutions, and the media, with 120 eco-leaders consisting of elementary, middle and high school students and 26 university student eco-mentors' participation in 2021. We also published 'EcoHabit Vol.2', an eco-life magazine for teenagers, with the contents of our activities

1) Thirst Lab : A word that combines Sustainable + Lab, an activity where young people become researchers and find and practice what they can do for a sustainable planet

OHUI Beautiful Face Campaign to Offer Plastic Surgery to Children Born with Facial Disfigurements

    This campaign was launched in 2007 in conjunction with Seoul National University Hospital to offer plastic surgery to children born with facial disfigurements.

Shiny Perioe

LG H&H has been operating 'Perioe Kids School,' oral health education for children, since 2004. We have continued to perform by developing the contents into a health musical 'Twinkle Twinkle Perioe‘ since 2017. Twinkle Twinkle Perioe is the industry's first children's health musical for children aged 3 to 8 that combines essential lifestyle habits such as oral health and hygiene with cultural and artistic contents in the form of a musical. In this musical, children experience festivals from around the world together with the main character, 'Bom,' and sing 'Perioe Tooth Brushing Song' and 'Perioe Hand Wash Song.' The musical delivers information on the importance of proper tooth brushing, hand washing, and cough etiquette at the child's eye level. Till 2021, we have held 142 performances at early childhood education institutions, regional children's centers, regional arts and culture centers, and public health centers to teach approximately 18,733 children about proper brushing habits.

Twinkle Twinkle Perioe Musical

‘Whoo’s Mecenat Initiative to Expand Our Influence on Local Communities

Our ‘Whoo Mecenat’ Initiative has been undertaken since 2006 to re-recognize the value of underappreciated Korean classical music and instruments.

Specifically, we fully sponsor seven Korean classical chamber orchestras to foster and support Korean traditional musicians and to help local communities increase their influence on Korean traditional music. Whoo’s ‘Admiration for Haegeum’ concerts were held in Seoul and Busan to ignite the interest of local residents aged between 30’s and 50’s in Korean classical music and to promote our traditional culture.

Cultural Heritage Keeper Project by The History of Whoo

LG H&H contributes to conserving traditional Korean culture and exploring its value by sponsoring the Cultural Heritage Keeper Project by The History of Whoo. We provided financial support for the maintenance
of Tongmyeongjeon in Changgyeonggung Palace and various events.
By conducting the Royal Culture Campaign designed to share the value of royal women culture, we also supported the culture sharing program,
including the media art exhibition the Court Women Culture Exhibition, the photo exhibition
“Four Seasons of Queen” and the special concert of Haegeum-a traditional musical instrument. Furthermore, under the agreement with the Cultural Heritage Administration for the Cultural Heritage Keeper Project, we have sponsored people or organizations holding intangible cultural heritage with our cosmetic products to appreciate their efforts to inherit traditional culture and cultural heritage.

Nurturing ‘Natural Beauty Creators’

Live commerce practice for the Natural Beauty Creator programSite of the 4th Natural Beauty Creator Completion Ceremony

LG H&H has been operating a natural beauty creator training program since 2018 to contribute to creating jobs for vulnerable groups such as multicultural families, women who immigrated to Korea for marriage, career-interrupted women, and men who are interested in beauty in cooperation with the Environmental Foundation. In 2021, we selected 35 people through the document and interview screening. From January 2022, we are conducting the 4th Natural Beauty Creator training course. The training course, which is divided into nurturing and practical training, focuses on nurturing professional beauty influencers, consisting of systematic education, individual mentoring, customized management of respective channels, and support for content creation by experts in each field, such as beauty, environment, and video. After six months of training, natural beauty creators will continue to grow by working as global K-beauty creators and influencers pursuing an eco-friendly lifestyle using various media. Meanwhile, from 2022, we will additionally conduct the 'Live Commerce Specialist Course' to select excellent activists and nurture them into professional show hosts to provide opportunities to introduce and sell products through live commerce.

Sponsorship for
Seoul Eco Film Festival

LG Household&Healthcare is deeply interested in environmental issues and carries out various social contribution activities related to the environment of the Earth that we have to protect.
The brand officially sponsor the Seoul Eco Film Festival, the largest event of its kind in Asia, to draw public attention to the significance of nature and the severity of environmental pollution.

Seoul Eco Film Festival

Seoul Eco Film Festival Seoul Eco Film Festival