TV CF
Coca-cola, Coke time
Date 2023.01.31
Jan
30, 2023 – In 4Q 2022, LG H&H (The Company), Ltd. reported 1.8tr won in
sales (-10.6% yoy), 129bn won in operating profit (-46.5% yoy).
Business environment for 4Q continued to be very challenging as
consumption was sluggish in both domestic and global market due to worldwide
economic recession. Although Beauty business suffered from sales loss across
travel retail and China onshore business, it achieved meaningful results during
China Single¡¯s Day event in terms of online channel diversification. HDB and
Refreshment reported another quarter of growth with new product launches and
strong sales performances of premium brands.
Meanwhile, operating profit declined as overall sales decreased
and cost pressures increased due to intensifying competition and high raw
material prices.
In
FY 2022, sales decreased 11.2% yoy to 7.2tr won and operating profit decreased
44.9% yoy to 711bn won.
[4Q & FY 2022 Results by Business]
¡ãBeauty business 4Q 2022 sales decreased 23.7% yoy to 870bn won
and operating profit decreased 57.7% yoy to 79bn won.
During China Single¡¯s Day event this year,
Beauty achieved meaningful results in terms of strategic online channel
diversification. Based on strong brand awareness, ¡®Whoo¡¯ entered and topped the
rankings on new fast-growing e-commerce platforms, such as ¡®TikTok¡¯ and
¡®Kuaishou¡¯. However, as the unstable market conditions continued through out
4Q, Beauty overall performance, including China onshore business and travel
retail, was greatly affected by the rapid spread of COVID-19 cases in China due
to the changes in the zero-COVID policy. Meanwhile, in the domestic market
various attempts were made to enrich brand assets for long-term performance
even under an uncertain macro environment. ¡®O HUI¡¯ presented ¡®The First Maison¡¯
VR exhibition, which captures the identity of ¡®The First¡¯ line, and ¡®Belif¡¯ ran
an offline pop-up event that incorporated ¡®Belif Universe¡¯, the brand¡¯s
identity and story, to communicate with consumers across channels.
FY 2022 sales decreased 27.7% yoy to 3.2tr won and operating profit
decreased 64.7% yoy to 309bn won.
¡ãHDB business 4Q 2022 sales increased 5.0% yoy to 527bn won and operating profit
decreased 6.7% yoy to 19bn won.
Unfavorable operating environment persisted for HDB as the rise in
inflation slowed consumption and consumers became more price sensitive. Improving
profitability was difficult due to high price levels, high exchange rates and
high wages, but HDB continued to invest in premium brand marketing. In
particular, ¡®Dr. Groot¡¯ and ¡®Physiogel¡¯ continued to strengthen brand loyalty
by increasing consumer engagement through digital media channel activation. HDB
production portfolio expansion is also in progress. ¡®Physiogel¡¯, spotted new
business opportunities in the beauty category following the successful launch
of ¡®Physiogel Dailimune Defense Cushion¡¯ that reported solid performance from
home shopping channels at year end. Furthermore, ¡®Euthymol¡¯ introduced
teeth-whitening products, including whitening toothpaste that is expected to
increase in demand once indoor mask mandate is lifted.
FY 2022 sales increased 7.4% yoy to 2.2tr won and operating profit
decreased 9.1% yoy to 190bn won.
¡ãRefreshment business 4Q 2022 sales increased 7.8% yoy to 411bn won
and operating profit decreased 7.7% yoy to 31bn won.
4Q is normally a slow season for beverage
business, sales grew despite the high base of last year as sales of carbonated
drinks increased at convenience stores and delivery channels fueled by 2022
Qatar World Cup event. Profitability, however, decreased as cost headwinds
persisted due to high raw material costs. ¡®Coca-Cola World Cup Special Package¡¯, ¡®Sprite Zero X Black Panther¡¯,
and ¡®Powerade World Cup Package¡¯ were introduced as limited editions to build
brand intimacy and enhance customer touchpoints. ¡®Monster Energy¡¯ sales grew
29.0% due to strong demand for energy drinks that contain stimulants to stay
awake for late-night World Cup matches.
FY 2022 sales increased 10.8% yoy to
1.8tr won and operating profit increased 3.7% yoy to 212bn won.