▶Perfect your body style with natural ingredients delivering rich moisture and exotic perfume to your skin.

LG Household & Health Care (LG H&H) Ltd. (CEO: Suk Cha) launched “On: The Body,” a natural body styling brand that envelops the body in moisturizing agents and the enchanting scent of flowers, including lime flowers, cherry blossoms, ylang-ylang and iris blooms.

On: The Body, designed for total body care, is comprised of the refreshing line, moisturizing line, sleeking line, and enriched nourishing line, based on core floral properties. Based on skin types and aroma preferences, a line of body wash, body lotion, soap, and foam cleansing can be selected to pamper the body. The container features a minimalist design and the image of soft, silky flowers to make shower time more sensuous and delightful.

In order to promote the new brand concept of natural body styling, LG H&H has selected the Korean actress Han Ga In, a beauty known for her pure, translucent skin, as a model for On: The Body.

The On: The Body brand consists of four types of body wash, two types of body lotion, four types of cleansing foam, and two types of soap. All products contain natural ingredients such as 100% organic flower water. They purify the skin while delivering moisture and nutrients deep inside it, resulting in smooth and healthy-looking skin.

The body styling line of “On: The Body Refreshing Lime Flowers” enlivens and revitalizes skin with lime flowers effective for skin soothing and pore tightening, along with providing the refreshing feeling of Bulgaria.

The body styling line of “On: The Body Moisturizing Cherry Blossoms” leaves skin smooth and fully hydrated through the premium moisturizing agents found in cherry blossoms. It evokes the romantic atmosphere of France.

The body styling line of “On: The Body Sleek Ylang Ylang” leaves skin luminous and satiny smooth with ylang ylang flowers highly effective for controlling excess sebum, while bringing vitality from Madagascar to the skin.

The body styling line of “On: The Body Highly Nourishing Iris” delivers moisture and nutrients to dull, dry skin by taking advantage of the highly-enriched moisturizing properties of iris flowers from the pure nature of North America.