■ Liquid sunblock easily allows makeup application.

■ Water and sweat-proof. Prevents oiliness caused by excessive sebum or sweat.

■ Keeps the skin from becoming overly dry while concealing blemishes and protecting the skin from UV rays and dryness.

LG Household & Health Care (LG H&H) Ltd. (CEO: Suk Cha) released O Hui Smart Cover Sunblock (SPF50+PA+++), a liquid sunblock that provides enhanced protection against UV rays and effectively masks blemishes. It is also ideal for touch-ups.

Unlike powder-type items that require reapplication, this liquid product allows users to adjust makeup and conceal blemishes with ease at any time, while keeping dryness away, which contributes to its popularity.

Even in repeated applications throughout the day, the ？uick-coverage powder？is evenly and softly spread out on the skin, and is quickly absorbed into the dermis, completing a light, radiant makeup without stickiness or oiliness. I

n particular, this sunblock contains a moisturizing complex with an excellent ability to retain moisture, keeping the skin hydrated against UV rays.

An elastic, smart puff that is included helps the sunblock to be evenly applied to the skin without leaving residue on fingers. This product also ensures a clear, smooth skin and in this regard, it is ideal for skin prone to oiliness caused by sweat and excess sebum in summer.

In addition, its buttoned, airless container dispenses just the right amount, contributing to cleanliness and sanitation. It is also sweat and water-proof.

O Hui Smart Cover Sunblock (SPF50+ PA+++) shields skin from UVA and UVB. In addition, unlike existing products applied during a makeup routine, this sunblock may be applied over makeup anytime.

* Price: 20 ml, KRW 48,000 (light skin and natural skin)