October 9, 2016 – LG H&H Co., Ltd. (CEO: Suk Cha) and Farouk Systems, a leading professional hair care company, agreed to form a joint venture called LG Farouk.
The partnership will expand and enhance the presence in both Korean and international hair care market through synergy from R&D and marketing leadership.
LG H&H will have an access to Farouk’s network in North America such as Hair Salons and Beauty Specialty Stores to introduce premium hair care products as well as the cosmetics goods.
Also, LG Farouk will strengthen its brand portfolio in Korea by introducing more brands in shampoo, colorants, and hair styling products.
LG H&H introduced Farouk’s hair care brand ‘Silk Therapy’ from 2013 through the online and home-shopping channels.
Farouk Systems Inc is a Houston based company founded in 1986. From 2003, the company has built a reputation as an official sponsor for beauty pageant such as Miss Universe, Miss USA, and Miss Teen USA.
Farouk does business in over 100 countries with various professional hair care brands including ‘Silk Therapy’ and ‘CHI’ and the company is well known for distinguished technical skills on colorants. Furthermore, it has more than 2,000 hair artists and product distribution over 200,000 hair salons worldwide.