■ Eases the symptoms of tooth sensitivity, protects dentin and prevents periodontal disease.

■ Following the introduction of a line with three varieties, including Gum Care, the status of PERIOE as a brand specializing in dental care has been further enhanced.

■ Broadcaster Ji-yeon Baek has been appointed as a new spokesmodel for PERIOE toothpaste.

▣ LG H&H launched PERIOE Sensitive, a preventive toothpaste specially designed for sensitive teeth to prevent tooth sensitivity and periodontal disease.

▣ Tooth sensitivity is pain that occurs when the gums are damaged or dentin is exposed due to improper brushing, which allows nerves to be stimulated.

▣ The potassium ions, phosphorus, fluoride, UDCA (ursodeoxycholic acid) and tocopherol acetate (vitamin E) in PERIOE Sensitive Toothpaste ease the symptoms of tooth sensitivity and prevent periodontal disease.

▣ This product is effective at relieving not only tooth sensitivity caused by the natural aging of the teeth, but also teeth sensitized or gums weakened due to pregnancy/childbirth and stress.

▣ In 2003, PERIOE toothpaste was reborn in three specialized formats – Gum Care, Breath Care and Cavity Care – that can be selected according to individual needs. Moreover, a highly effective product for sensitive teeth has been added and PERIOE has further positioned itself as a brand specializing in dental care.

▣ In the wake of the launch of PERIOE Sensitive, LG H&H appointed Ms. Ji-yeon Baek, a broadcaster, as a new spokesmodel for PERIOE toothpaste. New television commercials will be aired beginning in August.

▣ Size and price: 150 g