■ Contains HAP, a key component of teeth, for healthy and whitened teeth.

■ Enriched with substances for the prevention periodontal disease found in bamboo salt, which is used in Oriental medicine.

■ Introduced in China first; later launched in the Korean market with confidence in its efficacy and design.

▣ LG H&H has launched Bamboo Salt Wonsaengbaek, a toothpaste enhanced with a whitening function in addition to its protection against periodontal disease.

▣ HAP, a key ingredient of the toothpaste, makes up a large part of teeth and bones. It fills up small chips and scratches on teeth and makes the teeth appear smooth and bright.

▣ Existing whitening toothpastes are effective for only a brief period after use, and teeth are quickly recontaminated. By contrast, Bamboo Salt Wonsaengbaek removes impurities on the surface of teeth and prevents recontamination through the adsorption of HAP and fluoride on damaged teeth.

▣ Bamboo salt baked nine times in a fire reaching temperatures over 1,000 degrees also helps prevent periodontitis and is four times more effective than regular toothpaste at protecting against gingivitis. It is also enriched with ingredients to prevent gum disease, such as tocopherol acetate.

▣ Bamboo Salt Wonsaengbaek was first launched by LG H&H’s Chinese subsidiary in September and validated by Chinese consumers. With confidence in its efficacy and design, LG H&H has launched Korean production and sales.

▣ Size and price: 160 g / 3,000 won

* Wonsaengbaek: Restores the original color of teeth.

** HAP: Hydroxyapatite. Comprises 96% of a tooth’s enamel