- Ye-jin Sohn, Ah-jung Kim and Hyung-ju Im appointed as honorary ambassadors

■ `OHUI Beautiful Face Campaign” sponsors plastic surgery for 12 children every year

■ Spokesmodels Ye-jin Sohn and Ah-jung Kim plan to deliver the funds directly to the children

▣ In collaboration with Seoul National University Children’s Hospital, LG H&H will sponsor plastic surgery for children born with facial deformities.

▣ Under the OHUI Beautiful Face Campaign, LG H&H will help fund surgery for one child each month to repair his or her disfigured face. The company will support the cost of hospitalization and research expenses as well.

▣ OHUI spokesmodels Ye-jin Sohn and A-jung Kim and popera singer Hyun-ju Im have been appointed as honorary ambassadors for the OHUI Beautiful Face Campaign. They will be serving as honorary ambassadors at sponsored events to support the correction of children’s facial deformities.

▣ LG H&H will donate 50 million won annually for the OHUI Beautiful Face Campaign. The funds will be raised through proceeds from OHUI The First, a premium basic skin care line that will be launched exclusively at department stores in early January this year.

▣ In the presence of Ye-jin Sohn, Ah-jung Kim and Hyung-ju Im, LG H&H will hold an event to deliver the funds to Seoul National University Hospital at the InterContinental Hotel in Seoul on January 10.

▣ An official at LG H&H said, “The OHUI Beautiful Face Campaign will continue to support underprivileged people in our society to overcome their disfigurements.”

▣ The First, a premium basic skin care line newly launched by OHUI, is a highly functional basic skin care cosmetics that vitalizes the skin’s mother cells to turn aged skin like the skin of a baby. Containing stemSP, which is structured similarly to human growth hormones, the newest line has five products in total.