Press Release

LacVert Pact Launched - Silver Medal at the Geneva International Exhibition of Inventions

Date 2006.05.09

Sliding container offers superior convenience, wins the silver medal at the International Exhibition of Inventions in Geneva.

Applied tightly to the skin as Desert Rose powder adsorbs sebum.

 

LG H&H will fully launch LacVert Moisture Pact, which won silver at the world-renowned exhibition in Geneva.

 

The product features a “sliding container,” winner of the silver medal at the 34th International Exhibition of Inventions in Geneva in April 2006. When the lid is pushed slightly upwards, it stands and functions as a mirror. Its ergonomic design and convenience earned it the award.

 

Containing Desert Rose powder, which is effective in adsorbing the skin’s sebum, LacVert Pact gives a fresh look to skin that normally appears oily in the summer because of sebum. It also allows make-up to last longer as it contains ceramide essence powder and vitamin E, which nourishes and hydrates the skin.

 

To coincide with the launch of Moisture Pact, LG H&H decided to produce a LacVert commercial starring Jun-ki Lee, a model for LG H&H cosmetics. Created around the theme “dry make-up, gone with the wind,” the ad will show a unique image of Jun-ki Lee being attracted to a woman’s soft skin.

 

 

LG H&H also selected Uri, a new actress, to play Lee’s counterpart in the commercial. She will be working as a new model for LacVert.

 

LacVert Moisture Pact: 23,000 won (E) (12g)