Press Release

In the new year’s greetings delivered on January 2, 2012, LG H&H’s CEO Suk Cha emphasized that the company should strive to add future growth engines on top of the groundwork laid thus far.

He opened his speech with the announcement that the company successfully recorded more than 20% increase in sales and KRW 400 billion in operating profit against the tough economic climate by building a stable business portfolio and continuing with its consumer-focused management. The CEO expressed gratitude to his fellow executives and staff members.

He forecasted that the business environment this year would not be so friendly given the large, extensive challenges looming ahead including the global spread of economic instability, major natural disasters, political issues at home and abroad and rapidly changing consumer trends. The chief executive stressed that the company must stay vigilant in order to avoid being hobbled by those obstacles.

Introducing his plan to secure additional engines for future growth on top of business competencies cultivated so far, CEO Cha presented four core strategies for LG H&H: ▲ diversifying approaches in order to win the number one spot in the cosmetics market; ▲ pioneering into new fields to fortify its dominant standing in the household goods business; ▲ accelerating efforts to become the number one player in the beverage market through the maximization of synergy between Coca-Cola Beverage and Haitai Beverage; ▲ systemically executing solid and practical globalization schemes.

For the successful execution of his plan, the CEO requested executives and staff members to think outside the box and be imaginative while maintaining a practical attitude, and stressed the importance of the ability to empathize with customers. He added that all members should strive to learn and grow in order to create a happier workplace where competent talents contribute to the development of both self and the company.

Concluding his speech, CEO Cha underscored LG H&H’s successful records even in hard times and encouraged all members to come together to write a new chapter in the company’s history this year by overcoming the expected difficulties and uncertainties.