Press Release

▶ Highly functional products for modern men, including whitening products and an anti-wrinkle eye cream

▶ Revitalizes the skin with glacier water from the Alps and materials sourced from organically grown plants

▣ OHUI for Men, a premium cosmetic brand for men by LG H&H, will launch eight products.

▣ OHUI for Men is an exclusive brand for men offering every product necessary for a man’s skincare, including functional whitening products, an anti-wrinkle eye cream, a facial wash for exfoliating dead skin cells and moisturizing and sebum control lotions.

▣ A key ingredient in this line of products is the Alps Pure Complex, which uses mineral-rich Swiss mountain water. Often referred to as glacier water from the Alps, this water is widely known for its effectiveness in keeping skin moisturized and healthy.

▣ The Alps Pure Complex is also composed of butterfly bush and thyme, herbs organically grown in Switzerland.

▣ These plants are indigenous in the Alps valleys and known to be nourished by butterflies. They provide energy to the skin and protect it against aging.

▣ OHUI for Men consists of four basic care products – a facial wash for exfoliating dead skin cells, a skin toner, a lotion and a sebum control lotion – and four special care products – a whitening functional essence, an anti-wrinkle eye cream, a whitening and sunscreen lotion and a sunblock cream.

▣ LG H&H has selected actor Sang-hyun Yoon as a spokesmodel for OHUI for Men. He is an up and coming actor who has gained great popularity through his portrayal of a sophisticated yet kind-hearted character in the SBS drama Marrying a Millionaire. Sang-hyun Yoon will be appearing in magazine and newspaper ads for OHUI for Men.

▣ Product line and prices (eight in total)

-OHUI FOR MEN Fresh Feel Face Wash (135 ml, 25,000 won): Scrub-type facial cleanser

-OHUI FOR MEN Fresh Feel Gel Toner (130 ml, 35,000 won): Skin toner

-OHUI FOR MEN Mela Eraser Whitening Serum (50 ml, 48,000 won): Functional whitening essence

-OHUI FOR MEN Line Eraser for Eye (20 ml, 38,000 won): Anti-wrinkle functional eye cream

-OHUI FOR MEN 16-Hour Guard Lotion (60 ml, 38,000 won): Functional whitening and sunscreen lotion

-OHUI FOR MEN Moisturizing Emulsion (60 ml, 33,000 won): Moisturizing lotion

-OHUI FOR MEN Sebum Control Emulsion (60 ml, 33,000 won): Sebum control oil-free lotion

-OHUI FOR MEN Leports Sunblock (60 ml, 33,000 won): Sunscreen