Press Release

■ Stands for shadows (ombres) and lights (lumieres) and proposes a French make-up style featuring profound richness

■ A sophisticated and premium make-up with textures, colors and designs developed in France

LG H&H launched O&L, a new make-up line featuring a French sensibility, and began to strengthen its presence in the department store color make-up market.

LG H&H deemed it necessary to build up OHUI’s color make-up line in the department store color make-up market, which is growing sharply. As part of a strategy to secure new competitiveness, it then decided to market the OHUI O&L line.

O&L stands for ombres and lumieres, which mean shadows and lights in French. This signifies that O&L will display the deep richness of French make-up and unique color qualities with a soft and translucent French touch not found in existing products. It implies that it will express the harmony of light and shadow in a French-style make-up.

In particular, O&L features the styles of France, a Mecca for fashion and make-up, in all of its product textures, colors and container designs. It suggests stylish cosmetic products that instill confidence in women in expressing their personal style.

In addition, CHRISTOPHER PELLET, a renowned French make-up artist, has been recruited as an advisory make-up artist for O&L. He will suggest the colors and trends for O&L and disseminate a diversity of French cosmetic know-how yet to be experienced by Korean women.

CHRISTOPHER PELLET plans to serve as a missionary of French make-up, including at make-up shows to be held at department stores across Korea as soon as O&L is launched.

The O&L line consists of about 60 products, including 20 eye make-up products, 20 lip make-up products and 20 base make-up products.

Foundation and compacts in the base make-up category feature an olive yellow shade that is closest to the skin color of Asians. Their key strength is the natural expression of skin’s own color. Featuring a smooth texture along with outstanding coloration and adhesiveness, eye shadow products enable a sophisticated made-up look.

The burgundy wine-colored containers designed by a top design agency in France were inspired by lights and shadows reflected in semi-transparent containers. The contrast of squares and circles is eye-catching.

Suh Yeong-jin, the brand manager of O&L, said, “O&L is a French-style professional make-up line featuring a sensational feel and outstanding coloration with long-lasting effects designed to highlight rich depth in contours. Seeking a French style to target modern and sophisticated women, we plan to stand up to the challenge of imported make-up brands head-on.”

★ Profile of Make-up Artist CHRISTOPHER PELLET ★

For a long time, PELLET worked as a make-up artist for top international brands. Since setting out as a freelancer in 2002, he has also been involved in providing aid to children in Africa. His make-up has an elegant depth that perfects the “beauty and trust in mankind.”

ㅁ Graduated from l` Atelier International de Maquillage

ㅁ 1998 > ESTEE LAUDER International make-up artist

ㅁ 1998–2001 > Bobbi Brown Chief Make-up Artist & Trainer

ㅁ 2002–2007 > Freelance make-up artist As a member of ILEHEL (La Reunion: A French relief organization working under the slogan “Roofs for Orphans and Schools for Children”), he provides aid to African children

ㅁ Others

- Make-up artist for Dior and Shiseido

- In charge of make-up for a number of prestigious magazines, including Madame FIGARO, ELLE, VOTRE BEAUTE, PRIMA and BB TELEMATIN

ㅁ Philosophy behind O&L

“Make-up helps everyone to display his or her unique beauty. With O&L, you can express simplicity and luxury. I plan to suggest a French-style make-up to Korean women with enduring elegance rather than momentary extravagance.`

★ OHUI O&L Product Line-up (about 60 products) ★

▶ O&L Base Foundation Group

Skin Perfecting Base (No. 1 / 50 ml / 45,000 won)

Lucent Liquid Foundation (Nos. 10, 20 and 30 / 30 ml / 48,000 won)

Lucent Cream Foundation (Nos. 10, 20 and 30 / 30 ml / 50,000 won)

Lucent Pressed Foundation (Nos. 10 and 20 / 10 ml / 50,000 won)

Perfecting Concealer (Nos. 1 and 2 / 6.5 ml / 35,000 won)

▶ O&L Compact Powder Group

Lucent Loose Powder (No. 1 / 30 g / 45,000 won)

Lucent Compact Powder (Nos. 10, 20 and 30 / 13 g / 45,000 won)

Lucent Twin Compact (Nos. 10 and 20 / 10 g / 52,000 won)

▶ O&L Cheek Make-up

Cheek Designing Powder (Nos. 11 and 33 / 7 g / 38,000 won)

▶ O&L Eye Make-up

Eye shadow solo – 7 varieties (24,000 won)

Eye shadow quartet –2 varieties (49,000 won)

Cream eye shadow - 6 varieties (28,000 won)

Brow Sculpting Pencil - 2 varieties (20,000 won)

Eye Sculpting Pencil – 2 varieties (20,000 won)

Eye Sculpting Liner – 1 variety (28,000 won)

Lash Curl Mascara – 1 variety (30,000 won)

▶ O&L Lip Make-up

Lip Glossist – 8 varieties (28,000 won) Lip Colorist (Lipstick / 10 varieties / 29,000 won)